Fresh content, frequent updates important for regular Google indexing

I have come to the conclusion that fresh content and frequent updates are as important to good SEO as are good page names, titles, and keywords in tags. Using Google Analytics, I noticed that when I was updating my (Edit: since deleted website end edit) often, that the bots were indexing me very frequently. When I didn't update for a longish period of time, I found the bots didn't index my site as often. This included the forums.

Another part of my conclusion is that when I updated and the bots were at my site a lot, certain keywords that I was using were coming up higher on page one of Google. When I let the sites sit with no updates, the SERPs dropped down lower on page one. The logical conclusion is that with frequent updates and fresh content, you can keep your pages higher on the SERPs for the big G.

Welcome to www.OptimizingforSearch.com Blog

My name is Richard Hund. I am a graduate of Bryant & Stratton College in Amherst, NY, and I have an Associate's Degree in Information Technology, and one in Business. I was recently laid off from my job due to cutbacks.

While at the job I held for 15 months before and after graduation, I learned many things about on-page search engine optimization. As part of a small team, I helped to bring the business from a low of second and third page Google results for major keywords, up to page one, and as high as #3 on page one for the best keyword. This was done entirely organic.

This was all in-house SEO (Search Engine Optimization) work, and we started from scratch, learning about the best optimization techniques from many sources, and using trial and error to determine what worked best for us. This process involved many steps including a complete revamp of the site. That was done by someone else, and I can claim no credit for that.

Part of my job was to help create relevant content on site pages, and I created many hundreds of landing pages, each targeting one or more keywords, and certain keyword phrases. I worked Yahoo Answers posting relevant answers and sliding in links to our products that I felt would be of use to people asking the question, and I also used other social media to promote the business.

There are many aspects to SEO, and on-page SEO is one of the most important. By no means is my knowledge complete, but I continue to learn more every day, and strive to use best practice SEO on all of my own sites. So far, I think I'm getting some decent traffic.

Have a good day, and I hope you come back to read more about Optimizing for Search.